I LOVE MY BRAND

Get your audience to love your brand too

The brands with meaningful customer relationships are more loved, more profitable and more resilient.

Learn how event experiences can forge the strong emotional bonds that unite a brand and an audience. 2Fish  explain how they made it happen and how you can push your creative boundaries to make your brand a part of someone's life!

Case Study: Cussons 'Pure Oasis' Australian Open 2010

Glen Ryan
2Fish

2020 VISION

What does the future hold for our business and industry?The last decade started with the 2000 Olympics which heavily influenced our special events industry. Looking ahead, what will the next 10 years be like? What will be the determining factors?  Will it be technology, sustainability, the economy or more?

Come and find out from our expert panel:

• Gain insight into what our experts see on the special events landscape
• Be armed with the knowledge that will allow you to stand out from your competitors
• Learn how major events can change an industry and how your business can benefit

PANEL
Peter Rix
George P Johnson
David Addison
Avanti events
Meg Baily
dg3

FACILITATOR
Jeremy Garling
GSE

ARE YOU BEING SERVED?

Is your menu memorable (for the right reasons!)

Top Sydney Chefs will come together to reveal the new culinary trends and what your audiences will expect in the year to come. They will discuss styles, the language of menus and how to deliver exceptional food. Tom Rutherford  will facilitate this open and dynamic discussion with the audience.

PANEL
Detles Haupt
Executive Chef
Brein Trippas
General Manager, AIH Group
Belinda Franks
Managing Director, Belinda Franks
John Newton
The Sydney Morning Herald publication,
The Good Food Shopping Guide

FACILITATOR
Tom Rutherford
Chef/Creative Director fnb

IS RISK THE NEW BLACK?

Challenges in events

Join our industry icons and learn from their real life situations. What risks have they carried out? What they have learnt and what they will never do again... Find out if risk is the latest trend when producing a successful show.

PANEL
Rodney Cambridge
Cambridge Events
Peter Rix
George P Johnson
Andrew Lopez
Out There Productions

FACILITATOR
Emma Brennan
MCME

BIG, BOLD & BOISTEROUS

The realities of running and supplying large scale events

Behind Australia’s best and biggest events churns a vast machine of intricate operations. The difference between order and chaos hinges on strong contingency plans, risk management and crowd control. This is your chance to learn from the experience of festival veterans.

PANEL
Bea Tomlin
Director, Beaspoke Saftey
Adelle Robinson
General Manager, Fuzzy
Rodney Cambridge
Cambridge Events
Tony Davis
Chameleon Touring Systems

FACILITATOR
Michael Neaylon
MCME

LEADER OF THE PACK

Be inspired by what trends are coming for 2011!

Discover the latest and looming trends from our panel of industry hipsters. See what's hot in event style and design, how brand innovation and marketing will evolve, and which ideas have our panel screaming 'never again!'

PANEL
Tom Rutherford
Chef/Creative Director fnb
Adrianne Kern
MD of Text 100
Alison MacDonald
Canvass Group
Darren Waide
Managing Director, Aztech Events

FACILITATOR
Allan Gannaway
MCME

STRUTTING THEIR STUFF

Behind the scenes to fashion and events.

Get an exclusive behind-the-scenes look at how Rosemount Sydney Fashion Festival is united; the ideas, the vision and the logistics. Discover the real fundamentals in operations, the glamour in media and who really struts' their stuff at the shows!

PANEL
Daniel Hill
General Manager, IMG Fashion Australia
Lucia Labbate
Event Director, IMG Fashion Australia
Callum Board
Event Coordinator, IMG Fashion Australia

FACILITATOR
Meri Took
Staging Rentals & Construction Services

THE CHARITY CHAMPIONS

Meet the brains behind our successful charities

Sourcing the charity dollar needs ingenuity, constantly new ideas and guts.

In the 2005 the typical charity event was a grand ball, however much has changed since then. In this session you will learn the secrets of success through our most popular charities. Learn what makes them successful - year after year. How do they keep their events inspired and the people coming back? This talk is not to be missed.

PANEL
Katrina Ortolan
Cure our Kids
Mick Mazzone
Mighty Management & The Golden Stave Foundation
Liliana Saneli
Perfect Events

FACILITATOR
Brigid O'Sullivan
MCME

THE 6TH SENSE

The art of creating your event, what is the sixth sense?

The full sensory experience is what will make your event stand out from the rest and keep your client’s coming back for more. Jeremy Garling, Great Southern E-vents will take you through a journey on how to harness the power of Sight, Sound, Taste, Touch and Smell to perfect the art of creating your events. You will also learn about the power of your sixth sense...discover what yours is...

Jeremy Garling
GSE

ACTION ITEM:

First class events with your boss’s budget?

Especially for in-house event organisers and EAs and PAs this session will show you all the tips and tricks needed to make the most for your event - with your boss’ budget. This session will answer the crucial questions such as what are the elements required to put on a good party with a limited budget? How do you show your boss the value of your event? Learn techniques that you can take back to your office and use today.

PANEL
Kim Hesse
Venues 2 Events
Megan Bale
Avocado Group
Michael Neaylon
MCME

FACILITATOR
Graeme Rhodes
MCME

DEAL OR NO DEAL

Learn how to secure and deliver an event

Before you get into planning the event - you first have to secure it! And then you need to decide on who will enhance it - a PR Agent, an Event Producer, a PCO or the venue itself? In this session, learn the techniques on how to secure an event through the tricky tendering process and who to hire to lift its profile - and manage it successfully! Hear from leading industry experts on how to respond, what to include, and how to stand out from the competition to give your bid the edge.

Ian Stuart
AFMEA, Business Events Consultant
Robyn Johnson
Connections Event Management
Helen Mantellato
Sydney Convention & Exhibition Centre

FACILITATOR
Paul Davison
Sydney Convention & Exhibition Centre

3.55PM -
4.45PM

THE ULTIMATE MASTER CLASS

See an event come to life!

Refresh your skills as three master event managers share the secrets to their success. Learn how they tackle the big challenges, where they find creative inspiration and what key ingredients make for a successful event.

PANEL
Darren Waide
Managing Director, Aztech Events
Erica Pennington
General Manager, Opera Point Events
Paul Boustani
Manager, Corporate and Special Events, Arinex Pty Ltd

FACILITATOR
Brigid O'Sullivan
MCME